Question 4

Who would be the audience for your media product? Most magazines have a set target audience for a particular 'group of people', however I have made a magazine that is for a much wider audience. Demographically the audience for my magazine is male and female between the ages of 15 and 27. But psychographically it is for an audience that is very open minded and have a very diverse opinions on music. I found that this type of audience is very similar to that of 'Q magazine'. They state their audience profile as 'Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.' I chose the age range I did because my magazine will contain lots of information and reviews from gigs and festivals. So therefore anyone under 15 either wont be old enough to attend these events or generally wont have the money for them. Furthermore I chose around the age of 27, because people older than that tend to settle down with families etc and therefore wont attend the events often, if at all. As well the age range I chose has a much higher disposable income than any other ages, so they will have more money to spend on things they want rather than what they need or for mortgages etc. However if I had to put some sort of lable on my target audience it would be 'Indies', as they fit the profile for my magazine. It is aimed at the group A,B and C1s on the soci0 economical scale because of my target age range of 15-27 year olds. This means they will all be either students or workers that are not in a full time professional job. This means they will have a large disposable income to spend on things they want like I stated above.