Question 6. Addressing of Audience

How do you attract/address your target audience? Base is a magazine which will address its audience in a friendly manner, the content will be written in such a way to connect with the reader in an easy and informal way. The writers upbeat stlye of writing keeps the reader engaged and interested in the content. My magazine attracts the target audience by using the day to day language instead of really formal language which might make the audience feel out of place with the magaizine. Adding rhetorical questions into articles etc also attract the audience as it makes the readers feel at one with the magazine, as if it is directly talking to them. The layout of my front cover also helps to attract my target audience with typical conventions of a front cover. For example the fact that the front cover is spacious connects with the reader and promotes the magazine as not overwhelming and upperclass with lots of information and formal language. The double paged spread of my magazine has been layed out in collums with reasonably sized gutters, this allows the reader to easily see the information and not be overwhelmed with the amount of text on the page. The double page spread also connects with some of the readers that have either been through the same as Ramona or aspire to get somewhere in life that they dont think is possible.