Question 3

What kind of media institution might distribute your media product and why? There are many different publishing companies that sell magazines, ranging from the really well known ones like IPC, which is owned by Time Warner, the worlds biggest multinational media company in the world to smaller companies like 'Bauer' the largest privately owned publisher in Europe. Even really small companies such as Clash, the producer of just one magazine -clash magazine. For my magazine I would like to use one of the really large publishing companies to maximise the chances of getting my magazine known and selling large batches of my magazine. There are many benefits of choosing a large publishing company, such as: they will have more money for publishing and they can advertise your magazine in other products. However the larger the company, the more I would need to pay for it to be produced so I would probably start with smaller companies, getting a well established audience. (Solus readers) However I could also look into using ‘sister’ companies of large distributers for example IPC have a sister company called MarketForce for distributing their magazines, by using sister companies that aren’t as well known you getting the same benefits and experience but at a lower cost. Once my magazine is an established well known product I would start using large distribution companies such as WHSmiths. They are in connection with IPC media so by using IPC media ad a distribution company I would be expanding the distribution of my magazine to large stores like smiths and most supermarkets. However the disadvantage to this is IPC's main focus is men, womens lifestyle and upperclass citizen magazines. My magazine is targetting a younger audience for both genders. Aswell unless my magazine brought in a huge profit, IPC would not be using my magazine for generating revenue, therefore they could just drop my magazine when ever they wanted. This is what happens to hundred of magazines. Only 3 in every 10 magazines make it past the first year. There will probably an online version of my magazine on the Internet, this will be to maximise the number of people buying the magazine as they can buy online and also to give existing customers and subscribers more than just whats in the magazine. I have chosen the web page for my magazine to be: http://www.base-magazines.com/. (note: there is no website for this hyperlink). I chose to keep the link simple and easy to remember. Once my magazine has successfully become well known and producing a good income I would look in to sponsoring different award ceremonies, linked with my magazine. For example the Britt awards, which contain many different genres or MTV music awards. This would get my magazine publicised on a much larger scale.